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Meet Carlos Garcia

Financial Coach at  Amsterdam Financial Coaching
 

Also Founder and Managing Director of Starling Investing LLC
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Starling Investing LLC
The fund is a partnership of investors who believe in a long-term, disciplined investing approach —backed by rigorous research, automated systems, and fundamental analysis.

As a child, I watched my dad leave each morning in a suit with a briefcase. He was an accountant at a large firm, and though I didn’t fully understand his job, I knew he worked with money at a bank and travelled often.

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I imagined myself becoming a banker one day. I even made my own fake money, cashier stand, and vault, carrying it all around in a briefcase. Money fascinated me... just a piece of paper or a coin that could become anything. That sense of wonder never left.

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Early on, I started earning and saving. I’d stash away my allowance for months to make big purchases, and sold bubble gum and boy band pictures at school for 25 cents each.

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As a teen, I got a job, paid my own bills, and even bought my first car from my sister. We had the basics, but every dollar had to be earned. I worked all kinds of jobs: dishwashing at a pizza place, phone sales, landscaping, waiting tables, and more. I chose to study finance to better understand money.

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But when I graduated in 2009, the financial crisis made finance jobs scarce. We even lost our home to rising interest rates. That moment lit a fire in me...I knew I needed to understand the system or be at its mercy forever.

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So I moved to Europe to start over and find a professional role where I could grow. But I quickly saw that merit and results weren’t always what drove promotions or pay. That felt unfair. I started to wonder if there was another way—if others had cracked the code and escaped the rat race.

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Then I found The Intelligent Investor and Rich Dad Poor Dad. Those books blew me away. I realized: I want to invest.

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Since then, I’ve been investing on my own and managing a small fund for family and friends for the past few years. The more I shared my passion, the more I saw a need, not just for investing advice, but for broader financial guidance.

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That’s where financial coaching came in. I want to help people take control of their money, because like investments, knowledge compounds, and it pays dividends. My goal is to help others invest in themselves through better financial decisions.

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